- $397
Facebook Ads for Authors
Find more readers and sell more books with Facebook ads.
Whether you're starting from scratch or looking for ways to add to your existing Facebook ads knowledge, this course will take you from where you are to where you want to be.
Sign up today to unlock all the course material so you can make more money doing what you love!
Table of contents
Getting Started
Meet the ads manager
Campaigns, ad sets, and ads
Your first campaign and ad set
Ad sets for nonfiction
Creating your first ad
Special considerations for nonfiction
Creating Great Ads
Best practices for your ad images (no graphic design necessary)
Ad images by genre
Tools to help you make great images
Crafting the perfect headline
Crafting great text for your ads
Ad text examples
Formatting with yaytext and including hyperlinks
Finding your ad in the wild and handling FB comments
Facebook Policies and Prohibited Content
How to make sure your images stay compliant
How to make sure your ad text and headlines stay compliant
What to do if your ad is rejected
One extra step to stay compliant with your ads
Steps to take if Facebook disables your ad account
Resource: Links to Facebook policy guidelines, prohibited content, support contact, etc.
Finding Your Perfect Audience
Introduction to ad sets (and what you can ignore)
Using detailed targeting to build your audience
Detailed target options for ebook readers
Detailed target options by genre
Create an audience from your newsletter list
Create an audience from your Facebook page visitors
Create an audience based on your website traffic
Create a lookalike audience
Using lookalikes, smart redirects, and international ads
Audience overlap, ad fatigue, and rotating audiences
Profit and Analysis
Organize your columns
Organize your columns (text version)
What metrics you should track
Healthy metrics and benchmarks to aim for
Healthy metrics and benchmarks to aim for (text version)
Measuring your conversion rate and tracking your sales
The simplest way to measure profit
Finding your series value to estimate profit
Calculating your series value
Ads for standalones (plus why it's OK to break even)
Advanced Ads Manager Options
Other campaign objectives you might want to try
Preserving the likes, comments, and shares on your ad
Naming conventions for your campaigns
Setting up an engagement campaign
Duplicating ad sets to reuse an audience
Testing multiple images, texts, and headlines with creative dynamic ads
Finding the best image, text, and headline from your dynamic creative ad
Testing covers and blurbs with dynamic creative ads
Analyzing by breakdown options and putting your ads on a schedule
How to see ads other Facebook pages are running
Scaling Up and Troubleshooting
How to know when you're ready to scale up
Facebook rules for scaling up
Ad mistakes to avoid
Why is my cost per click this high?
My ad performed really well at first but now it's terrible
My ads are losing money
Putting it all together (part 1)
Putting it all together (part 2)
Fancy Facebook launch (PDF)
Fancy Facebook launch (text version)
Course Updates
Apple's privacy change and what they mean for authors using Facebook ads (April 2021)
FB ad workarounds for Apple's privacy changes (May 2021)
Make your conversions count in Facebook even after new privacy updates (June 2021)
Course Bonuses
Join our students-only Facebook group
Resources to improve your sales pages