- $197
Marketing Strategies: Business and Finance
Develop a CEO mindset by learning how to optimize your marketing, finances, management skills, and more!
Meet Your Instructors
Melissa Storm, NYT bestseller
Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries. She also writes under the names of Molly Fitz, Mila Riggs, and Ash Eschler.
Alana Terry, USA Today bestseller
Alana Terry is the 6-figure author of more than forty published novels. She hosts the Successful Writer Podcast and has created over two dozen courses to help authors reach their dreams of achieving creative and commercial success.
Take charge of your author finances ... take charge of your career!
As authors, we are all in business for ourselves. It’s easy to forget that the most successful enterprises are the product of multiple people with diverse expertise. They contain not just cover designers and editors, but also marketers, managers, researchers, and—of course—executives.
This guided course will explore how focusing on each “department” within your author career can help boost your overall success.
Follow Melissa and Alana as they don't just talk about what it takes to assess, manage, and grow your career, they do it with you! The step-by-step screen flow is perfect for guiding you through doing the work for yourself and perfect for author entrepreneurs of all skill levels--yes, even those with an advanced understanding of business will learn in this course!
This course will be delivered in 4 main units, each with 5 laser-targeted lessons inside.
You’ll learn how to position your brand and find your unique selling proposition, set and measure goals, analyze the competition, build upon your successes, hire partners to help you reach the next level, and so much more! Check out what we have planned...
The Executive Board with Alana
- Creating a CEO mindset
- Upgrading your money outlook
- Learning how to wear a business hat when you're really a creative
- Finding your cash cows and scaling them up
- Conducting quarterly reviews for strategy and profit
Market Research with Melissa
- Positioning Your Brand & Unlocking your Unique Selling Proposition (USP)
- Surveying Your Core Readership
- Preparing a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Driving Customer Satisfaction
- Playing to Your Strengths
Finance with Alana
- Budgeting and cash flow (even if you hate math)
- Bridging the 60-day pay gap and how to get immediate cash when you need it
- Prepping for tax season
- Riding the waves of high months and low months
- Tracking it all in analog and digital
Management with Melissa
- Deciding to Delegate
- Hiring Your Team
- Training Your Team
- Organizing with a CRM System (Client Relationship Management)
- Making the Tough Calls
The best part? Melissa and Alana don't just say WHAT to do, they also explain both WHY and HOW, making this course unlike any other out there.
Want to learn, but not excited about the video format? Not to worry! Each video is accompanied by detailed notes, which you can either read in place of watching the videos or go through to brush up on the lessons a second time.
- $197
Smart Business Strategies for Authors
Take charge of your success today!