[retired] Mastering Facebook Ads for Authors
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Welcome

Welcome
Quick note about course updates and pacing
Start here if you don't have an author page yet
Start here if you don't have a Facebook ads account
Ads Manager (Basic)

Creating your saved audience
Introduction to campaign, ad set, and ads
Creating your campaign and ad set
Creating your ad
Here's what happens next
Analyzing your ads (Basic)

Metrics you should measure
Customizing your ad manager columns
Switching views between campaigns, ad sets, and ads
Analyzing your ads
3 ways to measure profit
More audience options

Targeting your email list
Targeting your website visitors
Creating a lookalike audience
Optimizing your ads

Testing your creatives
Testing your audience
Using dynamic ads to test multiple creatives at once
How to select your best ad creatives
How to write the best headlines and ad copy
How to create the best images
Links and resources to design great images
Advanced targeting options

Targeting international readers
When to use intersecting audiences
How to make intersecting audiences
Analyzing your audience stats
Audience insights
Using your Facebook pixel
Targeting readers who have visited a specific webpage
Facebook Best Practices

Scaling up your ads for maximum profit
Best tips to prevent ad fatigue
Measuring audience overlap
Using Facebook rules to save time and mental energy
Keep your ad account from getting shut down
Link to contact FB support with questions
Advanced ads manager features

How to grow (and maintain) your social proof
Growing your social proof with an engagement campaign
Scheduling and copying your ads
What is a carousel ad?
How to create a carousel ad for your series
Profits and advanced analysis

Using affiliate data to track your sales
Case study: Measuring your ad's profitability
Case study: Why I didn't turn off this underperforming ad
Troubleshooting for your ads
Creating an Evergreen Sales Funnel

What's an evergreen sales funnel (and why might you want one)?
Creating your warm audience
Setting up your ad set
A quick word about your schedule
Starting your first ad
Scheduling your remaining ads
Making your campaign truly evergreen
Wrapping it all up

Continue to level up your success with Facebook ads!

Metrics you should measure

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